Category Archives: Evaluation
You’re Zucked!
Proof, were it needed, that Facebook is eeeee-ville. Well, OK, it’s not actually proof, per se, and it’s not actually Facebook, per se, it’s more a bunch of opinions about the loathsome whelp who started it all, Mark Zuckerberg. Who, … Continue reading
Filed under Communications Strategy, Evaluation, Social Media
Social Media – Fact Or Facebo**o*ks?
Today, blog snorkellers mine, I is mostly having difficulty getting my head round this. I’m not saying it’s not true, mind, simply that I am having difficulty getting my head round it. It’s called ‘Visualising Six Years of Facebook’ (it’s … Continue reading
Filed under Communications Strategy, Evaluation, Social Media
Social Media – 20 Tools For Social Media Monitoring
In the spirit of entente cordiale (although, if I’m to be honest, if I ever drink cordiale, it’s normally cassis), and in order that it never be said that I don’t give you (dear blog snorkellers) a little something every … Continue reading
Filed under Evaluation, Marketing, Social Media
Social Media – News Tweets And Measuring Impact
(Just as an aside, could we dispense with the term ‘press release’, used to describe a piece of writing, carrying a message and sent to a journalist with the aim of generating media coverage? Could we not just say ‘news … Continue reading
Filed under Communications Strategy, Evaluation, Social Media
Social Media – A Presence On Youmytwidioboobespace
Some time ago, I suggested the imminent coalescing of one or more social media – as the only real way that they can survive individually is by broadening their offer and thus encroaching on each other’s space. (It’s my space! … Continue reading
Social Media – Size Matters
The following excerpt is from a post about the Interbrand Top Global Brands survey, vs the Sysomos on-line presence survey – which shows how top brands are perceived in terms of social media ‘buzz’. (Horrible word, not mine.) Here you … Continue reading
Social Media – The Other End of the World
As my regular blog snorkellers will know, I’ve not been backward in coming forward with my theory that social media is on its way out. This is for reasons too innumerable to mention here, including the fact that no-one’s making … Continue reading
Social Media – B*ll*cks to Twitter
Better late than never. Trawling through my backlog of trade magazines, I came across an issue of Marketing from September 30. Almost a month old. I’d be a really crap journalist. Luckily I’m not. And neither is Mark Ritson, who … Continue reading
Social Media – The End is Nigh!
In a recent post, I said I was delighted to be the first to announce the beginning of the beginning of the end of social media. Obviously, I was being provocative – and I’ve been inundated with literally no comments … Continue reading
Social Media – Policies, Usage and Effects
The more links I follow, the more commentary I read, the more I am convinced that no-one has a scooby what this social media stuff means, looks like, does or is capable of. In addition – and I’ve been blogging … Continue reading
