Category Archives: External Communications
Vindicated at last!
Or I could have titled this post ‘justified’, but then someone would have accused me of being a Belieber. When, in fact, I am simply Marked. Mark Borkowskied, to be clearer. Here you are, all of you who have sneered … Continue reading
Filed under Communications Strategy, External Communications, Marketing, Social Media
PR – Image Problem? What Image Problem? (Part 2)
Came across this blog post. Authored by one Steve Riches, food and drink editor of The People. Which is a bit like being culture editor of New Philistine magazine. Actually, it IS culture editor of New Philistine magazine. Mind, you, … Continue reading
Apostrophic Errors
Morning all – this is a post for me, so apologies in advance – and it’s with regard to one of my pet hates (and, I am aware, a pet hate of many of yours, dear internet-dwelling word herders) – … Continue reading
Filed under External Communications, Writing
Made-Up Jobs In Communications – Chief Content Officer
Once upon a time, there was a chap called Nicholas Graham, who (in 1985) started a company called Joe Boxer, which sold (and still sells) underwear. Nicholas Graham syled himself ’Chief Underpants Officer’. I have often wondered whether I should … Continue reading
A Letter to Orange, Mobile Network Provider of This Parish
Here, dearest Blog Trotters mine, is a letter sent, via the medium of ’e’ mail, to the CEO, CMO and (oh but yes) the Chief Performance Officer of Everything Everywhere, the company formed through the alliance of Orange and T-Mobile. … Continue reading
Baileys on Face
Ah, snorkellers mine. D’you know what day it is? It is Sad Day. You know that ( to my mind) rather charming and evocative painting by the clearly quite stable Mr Munch – The Scream? That, dear trotters all, is … Continue reading
The Unbearable Lightness of Twitter
By which, blog snorkellers mine (hello everyone, by the way, been a while) I mean that Twitter remains, as I’ve said before, a not terribly effective communications tool. Much of the content, as we know, is at best banal, and … Continue reading
Journalists Prefer Traditional Comms – Pope Has Balcony Etc Etc
From the hallowed pages of PR Week (issue dated July 22, cover price £57.32) comes this story – and story it is, for no – disbelievers all – the Week has not made it up, oh no, they let Broadgate … Continue reading
Social Media Measurement – And The Point Is?
As I was dancing on the outer edges of the internet (to the sounds of popular American beat combo, My Chemical Romance, since you ask) I nearly did myself a mischief as this loomed out of the webspace and into … Continue reading
Social Media – Just Say ‘No’
OK, OK – keep your hair on. It’s only a headline, dear. For effect, dear. Yes, dear. Obviously, I don’t mean ‘no’ – what I mean is ‘oh alright, but only if you really, really have to.’ (Engage in a … Continue reading
