Silent with Rage – Better Off Just Silent?

‘Fraid this isn’t very timely – been busy doing nothing, d’you see – but the more I sat and thought (as opposed to just sitting, which is what I try and do mostly) I felt this needed a little exploration/explanation – what with all the current hoo-ha over Directors of Communications for political parties (sorry – that’s the ‘phone……….strange…….nobody there).

Anyway, there I was, minding my own business, consuming some media, when I happen across a (what can hardly, really, be called a) story about Damien McBride and the PM (Gordon, not Peter) and the PM’s reaction (Gordon’s, not Peter’s) when McPoison told him about the content of the unfounded smear emails he’d been circulating. He was (that’s the PM, G not P), and I’m paraphrasing, shaking and silent with rage. Might even have been speechless. Beyond angry, anyway, and out the other side.

Well, you’d hope so, really, wouldn’t you. But, and here’s the thing, why did we need to know? And, more to the point, how come the ‘news’ got into the media anyway (‘cos it wasn’t just one story, no, I saw it run across other outlets, when I bothered to look).

So, was it No 10, trying, as part of a rearguard action, to show G (not P) in a favourable light (speechless with anger and rage and probably coated in mortification also)? And therefore distancing himself further from the evil McPoison? Or was it McBride himself, finding it all a bit difficult on the employment front, making an attempt to rehabilitate himself – a bit ot a tw*t, but honest enough to ‘fess up and take the (silent with rage) consequences? Or was it a half dozen of one and six of t’other – collusion between No 10 and McPoison – ‘this’ll help us both, Damian, mate’? (And if so, was it also testing the waters, laying the first good intentions on that road to Damian’s rehabilitation?)

Whatever, it made me suspicious. (But I’m always suspicious.) For what it’s worth, I reckon it’s McBride trying to rehabilitate himself. I mean, no-one would be stupid enough to fan the dying embers of this unhappy episode, running the risk of re-ignition and all the nightmare that would come with it, on the off-chance that it might have some small positive impact on the PM’s (G’s, not P’s) reputation.

Would they?

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Filed under Communications Strategy, Crisis Management, External Communications, Public Relations

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