Came across a blog this week – all about social media, social media usage, social media marketing, written by one o’ they new-fangled social media marketing strategy gurus.
At the end of it, he signed off by saying “connect with me on: Twitter, Jaiku, LinkedIn, Tumbir, Pownce, Plaxo, Friendfeed or Facebook’.
J*sus H Chr*st, I thought. Who knew there were so many social media sites? (Well, maybe you did, but I’d never heard of Jaiku, Tumbir or Pownce.) Do we need this many? Is it sustainable? What’s the difference between them? How can you keep up with all of them and have any sort of life?
My suspicion is that they’re little more than the result of the social media doughnut being sliced ever-more thinly in order to stretch it out and make it last a little longer.
And the other thing, of course, is – well – that much social media presence. It’s a bit needy, isn’t it? Smacks of real desperation.