Twitter – Are You Sure You Want To Be Involved? Certain?

Today, dearest blog snorkellers, more light is shed on the essentially trivial, vapid and meaningless nature of Twitter. For yesterday INQ Mobile – a purveyor of social media-friendly mobile devices to those with too much time and too little life – released its Twitterati List. This list – which you can find here, clickety-click – purports to rank the most influential celebrities using Twitter – not the most well-known, or those with the most followers, but the most influential. (No, I’m not sure how they did it. Stop asking silly questions.)

Pleasingly, because it saves a little effort, there is a UK and a US list. What it shows, I guess you could infer, is the level and depth of influence that Twitter has. Put another way, it gives an insight into the average Twitterist, if the average Twitterist is genuinely ‘influenced’ by the celebs on the list. (And before some pedant says – ah, but it’s celebrities, isn’t it, what did you expect – may I point out that it appears, because it includes politicians and business people, it might also have included authors and intellectuals. Tellingly, it didn’t.)

You can read it yourself and draw your own conclusions. And I acknowledge that the US list contains Al Gore and Barack Obama. However, seriously, what value do you put on a medium that has, amongst its most influential users, the likes of Russell Brand, Peter Andre and two members of McFly (in the UK) and P Diddy, Ashton Kutcher and Mariah Carey (in the US).

I ‘umbly submit, yer honours, that Twitter is no more valuable – in terms of an information-sharing medium that may have an impact on the future of communications – than an issue of Grazia magazine, received on your mobile device of choice, in instalments of 140 characters.

Tell me it’s not so.

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2 Comments

Filed under Communications Strategy, External Communications, Internal Communications, Public Relations, Social Media

2 responses to “Twitter – Are You Sure You Want To Be Involved? Certain?

  1. Here Here!

    I am also worried about the weighting that key search engines are giving Twitter and the like. The top listings are for the most talk about subjects (ie controversial or sexy) not necessarily the most accurate sources.

    This quote from Scientific American sums it up:

    “The postmodernist belief in the relativism of truth, coupled to the clicker culture of mass media where attention spans are measured in New York minutes, leaves us with a bewildering array of truth claims packaged in infotainment units. It must be true—I saw it on television, at the movies, on the Internet, The Twilight Zone, The Outer Limits, That’s Incredible, The Sixth Sense, Poltergeist, Loose Change, Zeitgeist the Movie.”

    When my school kids search for research purposes, alot of the stuff that seems to come up is at best misleading at worst rubbish.

  2. Pingback: Social Media – Another Top Twits List « thewordmonger's blog

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