In the spirit of entente cordiale (although, if I’m to be honest, if I ever drink cordiale, it’s normally cassis), and in order that it never be said that I don’t give you (dear blog snorkellers) a little something every now and then, here is a post wot I ‘appened upon recently, providing a list of 20 free tools for use in monitoring social media – both for the results (yeah, right) of any social media marketing activity you may be (misguidedly) undertaking and generally, for mentions of you, your company and your brand.
The list contains splendid-sounding stuff like Addictomatic, Buzzoo, Surchur, Brandeye, Tazzup, and SocialMention amongst others – however, before you rush off and fill your boots with free monitoring, might I sound a couple of words of caution.
Also included within the list, and put forward as a a good and sensible solution, are Google Alerts. If you’re like me, then you’ve been using Google Alerts to monitor online news feeds for quite some time, and recognise their shortcomings. In the nicest possible way, Google Alerts are not groundbreaking and simply ride on the back of Google’s raison d’etre – being a good search engine. The results they deliver are far from complete and miss great chunks of – sometimes important – content.
This does rather imply that the other 19 solutions on the list are also not rocket science – and, having had a quick go myself, I can vouch for this. They’re not rocket science and they’re far from being complete.
Sorry – and I can’t help myself – I think the tools for monitoring social media are like the media themselves – misunderstood, over-estimated, inaccurate and not delivering of much in the way of value.
But – hey – make your own mind up.